EIC Sponsorship and Partnership Opportunities
EIC Sponsorship and Partnership Opportunities
Align your brand with the global voice of
the business events industry.
The Events Industry Council (EIC) brings together organisations from across the global business events ecosystem around a shared purpose: to advance our industry through advocacy, research, professional recognition and standards.
Our worldwide federation includes more than 30 Association Members and 30 Corporate Members and Strategic Partners, with a collective network reaching an estimated 500,000 event professionals and more than 70,000 organisations worldwide.
For organisations that believe in the power of business events to drive economic growth, strengthen communities, develop talent and create meaningful human connection, partnering with EIC offers more than visibility.
It offers an opportunity to demonstrate leadership, engage a connected global community and help shape the future of our industry.
Why partner with EIC?
EIC sits at a unique intersection of associations, destinations, venues, hospitality companies, event organisers, suppliers, technology providers and other organisations that power business events worldwide.
Our partners help advance initiatives that address some of the most important opportunities and challenges facing our industry, while connecting their brands with credible research, influential voices and meaningful industry impact.
Partnership opportunities offer a variety of ways to engage, including supporting evidence-based advocacy, contributing to future-focused thought leadership, championing workforce development, celebrating industry excellence and reaching professionals through EIC’s global communications platforms.
EIC's global reach
500,000
Professionals across our collective network
70,000+
Organisations worldwide
100,000+
LinkedIn followers
280,000
Annual website visits
Your Partnership Supports the Future of Business Events
Sponsorship and partnership investments in the Events Industry Council support the EIC Foundation, helping advance the research and workforce development programmes that strengthen the global business events industry. Through initiatives such as the Global Economic Significance of Business Events Study, Futures Landscape research and EIC Pathways, the Foundation supports the insights, resources and opportunities needed to demonstrate our industry’s value, develop talent and prepare for the future.
When you partner with EIC, you’re investing in more than visibility for your organisation. You’re helping advance our shared Vision 2030 priorities of advocacy and workforce development—supporting a stronger, more connected and future-ready global business events community.
Explore sponsorship and partnership opportunities
EIC offers opportunities across our signature research initiatives, global advocacy campaigns, industry recognition programmes and digital communications platforms. Each provides a distinct way to connect your organisation’s priorities with the broader needs of the business events community.
01 · Research and thought leadership
Support the insights that inform decisions, strengthen advocacy and prepare our industry for the future
EIC’s global research programme provides a connected view of the business events industry: measuring its economic impact, tracking current business conditions and exploring the forces shaping what comes next.
Research sponsorships offer brand recognition, early access to findings, executive engagement, thought leadership and participation in global conversations that extend well beyond the publication of a report.
Global Economic Significance of Business Events Study
Developed with Oxford Economics, this landmark research measures the scale, economic contribution and catalytic impact of the global business events industry.
The study provides an essential foundation for industry advocacy, demonstrating how business events support employment, investment, innovation and community development.
Sponsorship opportunities include recognition in research publications, access to findings, thought leadership and engagement through EIC’s advocacy platforms.
Quarterly Global Events Barometer
Produced with Oxford Economics, EIC’s Quarterly Global Events Barometer tracks industry performance and evolving business conditions through key indicators, including group hotel room nights and future event demand.
As an ongoing reference point for industry leaders, the Barometer helps organisations understand market conditions, identify trends and make more informed business decisions.
Sponsorship opportunities offer visibility alongside timely, credible intelligence distributed to the global business events community.
2027 Futures Landscape Study
Developed in partnership with Ipsos, the Futures Landscape Study explores the emerging forces, risks and opportunities shaping the future of the global business events industry.
Building on the success of the 2025 study, the next edition will be released in April 2027 in conjunction with Global Meetings Industry Day. It will provide practical intelligence to support strategic planning, innovation, resilience and workforce readiness.
Sponsors can participate in a year-round platform for strategic foresight, thought leadership and global industry dialogue, including the ongoing Futures Landscape Series.
02 · Advocacy and global engagement
Global Meetings Industry Day (GMID)
Global Meetings Industry Day unites the worldwide business events community to demonstrate the economic and societal value of meetings, conferences, exhibitions and incentive travel.
Led by EIC in collaboration with its Members and Partners, GMID provides a global platform for evidence-based advocacy, helping organisations communicate the role business events play in driving investment, supporting jobs, connecting communities and accelerating progress.
Sponsorship opportunities may include recognition in global campaign materials, advocacy resources, digital communications and GMID programming, as well as opportunities to engage with influential industry stakeholders.
Help amplify the industry’s collective voice and demonstrate your organisation’s commitment to its future.
03 · Industry recognition and celebration
EIC Global Awards
The EIC Global Awards celebrate the individuals and organisations whose leadership, innovation and contributions are advancing the global business events industry.
From the prestigious Hall of Leaders to awards recognising outstanding achievement, this signature celebration brings together influential leaders from across sectors and regions.
Sponsorship and table-hosting opportunities provide a distinctive platform for brand recognition, executive engagement and relationship building while supporting the EIC Foundation’s work in research and education.
Opportunities include event recognition, premium seating, digital programme advertising, marketing visibility and networking experiences.
04 · Advertising and digital media
Connect your brand with a highly engaged audience of business events professionals
EIC’s digital communications platforms reach Certified Meeting Professionals, emerging industry talent, association and corporate leaders, event organisers, suppliers and other stakeholders across the global business events ecosystem.
Whether your objective is to build awareness, share expertise, generate engagement or support a specific campaign, EIC offers flexible advertising and sponsored content opportunities.
Website Advertising
Reach EIC’s digital audience through display advertising on its homepage and high-traffic interior pages.
Available formats include leaderboard, large rectangle and medium rectangle placements, with monthly, quarterly and annual options.
Starting at $750 USD per month.
Digital Publications
Position your brand within EIC’s newsletters, including CMP Today, Catalyst and Pathways, connecting with established professionals and the next generation of industry talent.
Opportunities include banner advertising, sponsored articles and integrated digital campaigns.
Banner advertising from $1,750 USD per issue/monthly placement.
Sponsored Content and
Thought Leadership
Share your organisation’s expertise through sponsored articles published in the EIC News Hub, with options for amplification through EIC newsletters and social media.
Sponsored content provides opportunities to contribute perspectives, insights and practical solutions relevant to the business events community.
Sponsored articles from $2,500 USD, with expanded distribution packages available.
Offsite Audience Targeting
Extend your campaign beyond EIC’s owned platforms through targeted digital advertising designed to reach relevant audiences across the web.
Cookie-free targeting options offer additional flexibility for organisations seeking broader visibility and campaign reach.
Packages starting at $4,125 USD for 75,000 impressions.
Advertising opportunities are subject to availability and EIC approval. Customised packages and multi-platform campaigns are available.
05 · Additional partnership opportunities
Beyond its signature research, advocacy and recognition programmes, EIC offers opportunities to support initiatives that strengthen the profession and help prepare the next generation of industry leaders.
These include partnerships connected to workforce development and career pathways, sustainability and social impact, professional education, webinars, the EIC Manual and APEX industry resources.
Organisations may also explore broader Strategic Partnerships that align their expertise, priorities and long-term commitments with EIC’s Vision 2030.
Our goal is to build partnerships that create shared value—for participating organisations and for the industry as a whole.
Let's build something meaningful together.
Whether you’re looking to support a signature initiative, reach a targeted professional audience or develop a broader strategic partnership, EIC can help identify opportunities aligned with your organisation’s goals.
Together, we can strengthen the industry of today and help shape the business events ecosystem of tomorrow.