Evolving the Business Model: How Sustainability Is Reshaping the Meetings Industry
In 2022, ConferenceDirect committed, through the SME Climate Hub, to reducing our carbon footprint by 30% by 2030. As one of the larger companies in the meetings industry, we recognized […]
Evolving the Business Model: How Sustainability Is Reshaping the Meetings Industry Read Post »
With more than 35 years of leadership experience in the hospitality industry, Larry Hanson serves as Chief Marketing & Sustainability Officer at ConferenceDirect. In this multifaceted role, he oversees marketing strategy, recruiting, sustainability initiatives, and conference management operations.
Throughout his career, Larry has led teams, managed complex budgets, and inspired creativity across diverse projects. Passionate about sustainability both personally and professionally, he champions responsible practices that drive long-term impact both for ConferenceDirect and their customers. A lifelong learner, Larry thrives in the ever-evolving world of hospitality and events and looks forward to collaborating with industry peers to shape a more sustainable future.
