HSMAI: Commercial Strategy Week

We are thrilled to announce that we’re returning to the iconic Savoy Hotel, where we last gathered in January 2020, for this year’s highly anticipated conference. It’s a pleasure to be back, setting the stage once again for insightful discussions, networking, and the latest industry advancements.

HSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.

The conference — and pre- and post-conference certifications, leadership day, training and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey

In 2025, the Commercial Strategy Week will be held in London:

Pre-conference workshops and trainings | Wednesday, 15th January
Venue to be announced

Main conference and HSMAI Awards Europe | Thursday, 16th January
The Savoy Hotel, London

Post-conference roundtables (by invitation only)| Friday, 17th January
Venue to be announced