The global business events community will gather in Barcelona, Spain, 17–19 November for IBTM World 2026, bringing together nearly 12,000 event professionals for three days of business, learning, innovation and connection.
Under the theme “Meet the Moment,” this year’s event will feature an expanded focus on technology, emerging trends and professional development, reflecting the evolving opportunities and challenges shaping the global business events industry.
The Events Industry Council (EIC) will participate in a shared Pavilion alongside three of its Association Members: the International Association of Professional Congress Organisers (IAPCO), Meeting Professionals International (MPI) and the Society for Incentive Travel Excellence (SITE).
The Pavilion will provide an opportunity to connect with industry professionals and partners from around the world, highlighting the value of collaboration across the business events ecosystem and EIC’s collective commitment to advancing the industry through advocacy, workforce development, research and professional standards.
Innovation and Technology Take Centre Stage
New programming at IBTM World 2026 reflects the growing influence of artificial intelligence, emerging technologies and evolving business models.
Among the highlights is IBTM Ignite, a new initiative connecting investors with emerging events industry businesses. Delivered in partnership with allpoints, the programme is expected to bring together 15 investors and 30 start-ups through live pitches, structured introductions and opportunities for commercial growth.
The expanded Event Tech & Services Zone will showcase technologies designed to enhance attendee engagement, streamline event operations and support more effective event experiences.
Another new feature, AI for Events – Demo Day LIVE, developed in partnership with Boldpush, will bring together start-ups and established technology providers to demonstrate how AI is reshaping event planning and delivery.
These developments echo findings from EIC’s Futures Landscape Study 2025, which identifies technology, talent and evolving business models among the 12 critical forces shaping the future of business events. The research underscores the importance of balancing technological innovation with the human expertise and connections that remain central to the industry’s value.
Creating Opportunities for Learning and Connection
Alongside its technology focus, IBTM World will introduce new opportunities for collaborative learning and relationship-building.
The Skills Exchange will offer interactive workshops and informal educational experiences, while Braindate, making its debut at the event, will facilitate peer-to-peer conversations around shared interests and professional challenges.
The conference programme, themed “The Age of Disruption,” will explore the political, economic and societal forces influencing the industry, with sessions addressing AI, storytelling, branding, networking and future skills.
Opening keynote speaker Dr Eliza Filby will examine changing generational and societal dynamics, while bestselling author Will Storr will explore how memorable experiences are designed and shared. Documentary filmmaker Deeyah Khan will address the power of listening and human connection in bridging divides.
These themes align closely with EIC’s Vision 2030 priorities, particularly the importance of investing in people, strengthening professional skills and demonstrating the enduring value of bringing people together.
Strengthening the Global Business Events Community
With more than 85% of suppliers returning to the event this year, IBTM World continues to serve as an important platform for international business development and collaboration.
Major destinations, including Scotland, Egypt, Italy, Madrid and Switzerland, will expand their presence, alongside a growing range of hotel and hospitality brands.
“IBTM World offers three days like no other, bringing event professionals together in an inspiring environment filled with fresh ideas, exciting possibilities, meaningful connections and valuable business opportunities,” said Claudia Hall, IBTM World Exhibition Director.
For EIC and its Members, IBTM World represents another opportunity to engage with the global community, share knowledge and strengthen the partnerships that help move the industry forward.
IBTM World 2026 takes place 17–19 November at Fira de Barcelona, Spain.