Wellness Washing… Is Our Industry All Talk?
I have built the wellness lounge, I’ve budgeted the smoothie bar, booked the 7 a.m. body weight workout instructor, sourced the puppies for the cuddle pit, and found an empty […]
Wellness Washing… Is Our Industry All Talk? Read Post »
Liz Lathan, CMP, is an experiential strategist, community builder and co-founder of Club Ichi, a private membership community for B2B event marketers. A former corporate event leader with more than 20 years of experience at companies including Dell and IBM, she also leads The Community Factory, helping organisations create human-centred event experiences that spark meaningful connection and year-round engagement.