Editor’s Note: This article is part of the Events Industry Council’s ongoing Futures Landscape Series, which explores the macro forces shaping the global business events industry, as identified in the EIC Futures Landscape Report 2025. This month, we focus on Wellbeing—and the responsibility and opportunity we share to create healthier, more sustainable experiences for the people who power our industry.
Business events are powered by people. Yet the long hours, tight timelines, frequent travel and “always-on” expectations that often define our industry can take a significant toll on the professionals who make those experiences possible.
The data reinforces the urgency. Sixty-nine per cent of EIC study respondents identified wellbeing as very or extremely important to the future of the events industry. At the same time, 48% of the global workforce reported experiencing burnout in 2023, while 84% of global citizens said they want to do more to support their physical health and 81% want to do more for their mental wellbeing.
These expectations are also reshaping the workplace. Gen Z and Millennials are more likely than older generations to expect mental wellness support and benefits, placing greater pressure on organisations to create healthier, more supportive working environments.
Wellbeing is therefore not simply an employee benefit. It is closely connected to talent attraction, retention, performance and the long-term resilience of the industry. It also extends to event design, as attendees increasingly value experiences that support physical, mental and social wellbeing.
Throughout this spotlight, voices from across the EIC community will explore how organisations can embed wellbeing into workplace culture, leadership practices and event experiences—helping create an industry where both people and organisations can thrive.